Getting attention 101
Today I was on a panel sponsored by Times Private Treaties at the IIJS [India International Jewellery Show]. It was titled CEO Roundtable: “Building a Vibrant Domestic Jewellery Business”. The panel discussed the role of branding in domestic jewellery business. Prasad Kapre, the moderator, made a comment after the discussion that the audience was not only thin, but lacked participation from people who need to think about branding the most – private jewellers with a family name.
Mr. Ashok Minawala said the title should have been something like ‘how to grow revenue of your family brand multifold’ , something like that. He said family businesses dont want to be told they dont have a brand. Period.
I liked it. Simple and powerful thinking.
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About me and this blog
My name is Ravi Kiran. This blog is meant to capture the observations I have when I meet people, see things, do stuff every day. It’s like my childhood journal.
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- Are people in Marketing and Communication Industry too egoistic and delusional for their own good?
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- Getting attention 101
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- At the e4m event in Delhi on June 5th
- Chapter 11 is Chapter 1…that’s courage..
- Bravo American Express!!
- Love this usage of mobile handset as a bodypart…
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Sometimes the unlearned know better than the learned. Simple and practical thinking is indeed the key to success, too many times, i find people getting drowned in jargons without achieving anything. On the other hand, there are people who have made fortunes on jargons and complexities, guess the global financial crisis is a result of this; derivatives, collateralized obligations…